The best long term Internet strategy for your business is to slowly integrate Internet technologies into the existing business processes that you use each day. As you and your staff become familiar with the technology, evolve it into new areas.
Start off with Web Browsing. Find out what your competitors are doing, or what companies in similar industries around the world are doing.
If you
don't already use e-mail, introduce your staff to electronic mail.
Build a presence on the Word Wide Web. A first generation web site is a good start as it offers static information about your company like online catalogues showing your products or services, company history, address information etc .
Start to encourage customers to use electronic mail to communicate with you. Add your email address to your
stationery, business cards, print advertisements and television commercials.
Place electronic forms on your Web Site which encourage potential customers to contact you and which allow visitors to your site to order your products and services.
Strive for the ultimate goal of letting customers access your products and services just as if they were dealing with a salesperson. Some want a little, some want it all, so set your site up to provide as little or as much as they require. This way you will effectively accommodate more people who will find what they really want and ultimately this means...
More Business for You.
